
BUSINESSES ONLINE
THIS FEBRUARY!!!
ITAG in partnership with EvoSoft is working on taking 1000 (one thousand businesses online) through a digitization initiative. This project was born from the need to create an online presence for our small and medium size businesses, most of whom have no online visibility. By moving them online, we believe it will help expand their market reach thus having a great impact on their bottom line. MSMEs have been the group hardest hit by covid19 thus as an institution, we want to help propel them to the online space, giving them options to make sales and a livelihood both physically and on these platforms. The project will be spearheaded by ITAG, working to facilitate the selection, matching and rollout. All partners will part of the review committee and will be given monthly reports.
Scope of Work
The Client will benefit from a broad range of digital marketing services for increased brand visibility and improved product marketability. Digital marketing strategies will help to improve the Client’s lead generation and conversion rates, thereby ensuring the client’s future sustainability. Services, within the specified time period will include Online Marketing Strategies, Content Development, Social Media Marketing (SMM), Email Marketing, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).
Expected outcomes
The project aims to create a full online presence for 1000 businesses, giving them access to a domain (.gm), website, social media, IT literacy training and hosting. To ensure there is continuity, the beneficiaries will be paired with freelancers who will help with their onboarding.
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